About Annie Sloan

“My whole approach to painting is to make it easy and accessible.” – Annie Sloan

Annie Sloan is an inspiration. From her we've learned valuable lessons which we aim to pass on to you. She makes painting with Chalk Paint accessible for everyone, she breaks it down into simple processes which will leave you raring to go on your own projects!


The history of the world famous Annie Sloan Chalk Paint™ brand

Annie Sloan first developed her now famous decorative paint, Chalk Paint™, over 20 years ago. When she started developing it, she wanted to create a decorative paint that was immediate and allowed her to be direct and spontaneous.

She had three young boys under 7 at the time, so she had little time to decorate. She wanted a fast turn around – paint in the morning, then wax and put it back in position by the afternoon. What’s more, she wanted to develop a paint that could go on more or less anything – old and new wood, metal, plastic, cement, bricks, etc. – all with no priming, no sanding, no preparation needed.

She also wanted the colours to be mixable without becoming dead or muddy – indeed, the way she makes colours is not the same as any other paint company. She called her paint Chalk Paint™ because of its beautiful velvety, matt finish.

Once you've done one of our courses we hope you'll agree as her paints & waxes are so versatile, and the range of finishes you can achieve are endless!

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